Carlos Sanchez Landscaping, a small, local business asked me to provide a couple concepts and ideas for a potential logo. Out of all the work I created, this was my arguably the best design. For this concept, I decided to put the focus on a with halftone. The trunk is encased in the green square while the tree supersedes it. I used FF Zapata as the type because of the great fluidity and elegance that would represent this family owned business to perfection.